Privacy Policy

1. Introduction

Welcome to Kritu ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-Powered CRM platform.

By using Kritu, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Account credentials (username, password)
• Company information and business details
• Customer relationship data you input into the CRM
• Communication preferences and settings
• Payment and billing information

2.2 Automatically Collected Information

When you access our service, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (features used, time spent, interaction patterns)
• Cookies and similar tracking technologies
• Log data (access times, pages viewed, errors encountered)

2.3 AI and Analytics Data

As an AI-powered platform, we process and analyze your CRM data to provide predictive insights, automation, and personalized recommendations. This may include analyzing customer behavior patterns, communication history, and business metrics.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our CRM services
• Process transactions and send related information
• Generate AI-powered insights and predictions
• Automate workflows and business processes
• Send administrative information, updates, and security alerts
• Respond to your comments, questions, and customer service requests
• Monitor and analyze usage trends and preferences
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our terms

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (cloud hosting, analytics, payment processing)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety
• With Your Consent: When you explicitly authorize us to share specific information

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-Out: Opt-out of certain data processing activities
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. Third-Party Links

Our service may contain links to third-party websites or services that are not owned or controlled by Kritu. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our service is not intended for use by children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

14. GDPR Compliance (EU Users)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We are committed to complying with GDPR requirements, including:

• Processing your data lawfully, fairly, and transparently
• Collecting data only for specified, explicit, and legitimate purposes
• Ensuring data accuracy and keeping it up to date
• Storing data only as long as necessary
• Implementing appropriate security measures

15. CCPA Compliance (California Users)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect and how it is used
• The right to delete personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights